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Headquarters
Corridonia MC, Italy
Key people
Andrea and Rosa Santoni [Founders] Giuseppe Santoni [director of the company]
Industry
Consumer Goods
Products
shoes luxury goods belts bags
Employees
? 330
Website
Official website
Santoni s.p.a., is an Italian famous luxury shoe trade mark and leather goods producer (i.e. accessories: belts, bags and other products). The company was founded by Andrea and Rosa Santoni in 1975. Santoni is a family business. It is being managed now by the second generation of Italian family Santoni. Giuseppe Santoni is now responsible for the family business being the head of the maison.
Santoni has gained its position in the high level luxury segment, thanks to the Limited Edition line, to the exclusive Classic models, to the Casual products (among them it is worth mentioning an important partnership between Santoni and Mercedes Amg, started in 2005), to the lady line and the brand extension with Junior and accessories. For the elegant and sophisticated woman Santoni has created the Rose Collection, haute couture shoes distributed only to the most selected clients all over the world.
Contents
1 History of Santoni company
2 Giuseppe Santoni
3 Ilenia Santoni
4 Interesting facts
5 Famous clients
6 See also
7 External links
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History of Santoni company
Andrea and Giuseppe Santoni
Santoni company was founded in 1975 starting with the production of high quality men's shoes. It was founded by Andrea Santoni together with his wife Rosa.
Andrea Santoni was born in Corridonia (MC) on September 26th, 1938, by a traditional family, dedicated to agriculture. When he was 16, after interrupting school, he decided to learn how to cut the leathers in a small shoe factory: many sacrifices but with passion, a hard work and dedication he learns step after step the main aspects of this work. Thanks to private lessons Andrea Santoni improves his technical abilities.
1 Andrea Santoni becomes production manager in an important shoe factory. It is a hard job but with great satisfactions. Together with his wife Rosa they establish a small company, a sort of domestic atelier for the production of uppers.
In 1975, thanks to the increasing business, Santoni moves the company to a bigger place. The production increases but, according to the Santoni抯 philosophy every single production phase must be done inside the company, so to obtain a very high quality final product and, as a consequence, the complete satisfaction of the client. At the beginning of the 80抯 Andrea Santoni抯 dream, that is to have his own brilliant activity, is becoming real.
Santoni Rose Collection shoes
After several researches in 1985 he starts an important expansion of the company towards foreign markets, in particular towards Usa. Handcraftsmanship of production, witnessed primarily by a great class product, is underlined by the constant involvement of Santoni family: after several years of sacrifices and investments in 1989 Santoni establishes the actual company built on 1500 square metres, where the entire production is concentrated.
The growing involvement inside the company of Giuseppe and Ilenia Santoni, Andrea抯 son and daughter, represent a constant innovation for the atelier. In 1999 a new factory, dedicated to the production of moccasins and Santoni club shoes, is established. In 2005 a factory dedicated to the lady collection is established.
Nowadays Santoni is well known all over the world among luxury accessory brands, not only for men抯 footwear but also for ladies shoes, children shoes and leather accessories.
Giuseppe Santoni
Giuseppe Santoni, director of the company
Giuseppe Santoni was born in the city of Macerata on 24th June 1968. As soon as he finished the accountancy high school, in spite of his young age, he was already a good businessman so he was charged from his father Andrea with the important responsibility of localizing the most important countries where to export Santoni抯 products.
Giuseppe left for the Far East and made very important partnerships with Japan and China. Once he came back to Italy he strengthened a joint venture with a very prestigious American partner, which helped him to increase Santoni抯 presence in the global market by 28%. Then he followed up a modern way of doing marketing using the support of some European agencies. Thus, he managed to lead Santoni抯 brand up to the very first positions among the most prestigious fashion designers of North Europe.
As far as the company organization is concerned, he coordinates a group of young stylists, creating Santoni抯 collections both for man and woman directly from the fashion department inside the firm. So he is personally involved in the style, following all the different phases of the development final creation of the new collection. He develops and leads all guidelines that make Santoni a brand.
Giuseppe managed to spread Santoni抯 brand and image all over the world and promoted the opening of new shops and mono-brand stores in New York, Tokyo, Moscow, Kiev, Rome, Milan and Porto Cervo. Now Giuseppe is the president of the company and his father Andrea, a real self-made man with a long experience is the real shoe expert of the production and has the charge of controlling the quality and the hand-finishing of the shoes. Giuseppe抯 interests are modern art and fashion design. His favourite brands are Kiton, Herm鑣 and IWC抯 watches, which he loves to collect. He also like sports and fast cars. In fact, his car is a Mercedes CLS Power AMG.
Ilenia Santoni
Ilenia Santoni was born in the city of Macerata on 12th March 1972. Since she was young she had a big predisposition
for numbers and mats. After finishing the accountancy high school she entered the university and got a Business and Administration master. Being particularly fond of all kinds of economic issues, her father Andrea entrusted her the administration of the firm and the supervision of the financial and human resources department. She loves jewels and brand clothes such as Chanel抯 and Gucci抯. She is always in search of new fashion-trends. Her particular interest for accessories gave her the chance of creating a niche in the firm for the development of a new leather-accessories collection. This shows that also a business expert can be creative. She is married and she has a four-year-aged daughter.
Santoni Limited edition shoes box
Interesting facts
In order to keep its own know-how in the hand stitching and the colouring techniques, with the aim to these precious values to new generations, Santoni founded in 2005 a school inside the company, where specialized artisans teach to the young all the techniques of construction and transfer to them the ingredients colouring process. The school, where Andrea Santoni is personally involved, focuses principally on handcraftsmanship that is the principal element making Santoni products real 搊bjets d抋rt�.
Apprx. 200 hours is spent on creating rare hand made, customized, hand painted pair of shoes.
Famous clients
1. Sylvester Stallone (American actor)
2. Arnold Schwarzenegger (American actor)
3. Cindy Crowford (American top model)
4. Sharon Stone (American actress)
5. Van Nisterloy (famous Dutch football player)
6. Boris Becker (famous tennis player)
7. Andrey Shevchenko (famous football player)
8. Roger Dubuis (watchmaker)
9. Prince of Spain Juan Carlos
10. Raul Bova (Italian actor)
11. Edoardo Costa (Italian actor)
12. Carol Alt (Italian actress)
13. Gianluigi Buffon (football player of Italian team � winner of the world football cup)
14. Alessandro Del Piero (football player of Italian team � winner of the world football cup)
15. Luca Toni (football player of Italian team � winner of the world football cup)
16. Giovanna Mezzogiorno (Italian actress)
17. Manuela Arcuri (Italian actress)
18. Jean Alesi (French F1 driver)
19. Michael Schumacher (world champion F1 driver)
20. Beatrice Borromeo (Italian showgirl)
21. Monica Bellucci (Italian actress)
22. Laetitia Casta (French top model)
23. Stefano Accorsi (Italian actor)
24. Andrey Melnichenko (Russian famous entrepreneur)
25. Valerij Gergiev (director of St. Petersburg Kandinskij theatre)
26. Paulo Coelho (Brazilian writer)
27. Andr� Dussollier (French actor)
See also
List of Italian companies Haute couture Luxury good
External links
Official website
Santoni & AMG partnership
Categories: Shoes | Footwear | Companies established in 1975 | Italian brands | Luxury brands
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