Fisher-Price

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Fisher-Price, Inc.
Type
Wholly Owned Subsidiary
Founded
1930
Headquarters
East Aurora, New York, USA
Industry
Toys
Revenue
2.02 Billion USD (2005)
Parent
Mattel Inc
Website
www.fisher-price.com
Fisher-Price is a company that produces toys for infants and children, headquartered in East Aurora, New York. The company is a wholly owned subsidiary of Mattel, Inc.
Contents
1 History
2 Products
3 August 2007 toy recall
4 Current brands & products
5 Babygear products
6 Fisher-Price Friends brands & products
7 Historic brands & products
8 Video games
9 Other Fisher-Price products
10 References
11 External links
//
History
Founded in 1930 by Herman Fisher, Irving Price and his wife, illustrator and artist Margaret Evans Price and Helen Schelle, the name Fisher-Price was established by combining two of the three founders' names. Fisher worked previously in manufacturing, selling and advertising games for a company in Churchville, New York. Price had retired from a major variety chain store, and Helen Schelle previously operated Penny Walker Toy Shop in Binghamton, New York. Fisher-Price鎶� fundamental toy- making principles centered on intrinsic play value, ingenuity, strong construction, good value for the money, and action. Early toys were made of heavy steel parts and ponderosa pine, which resisted splintering and held up well to heavy use. The details and charm were added with colorful lithographic labels.[1] Mrs. Price was the first Art Director and designed push-pull toys for the opening line, based on characters from her childrens' books.
In 1931, the three founders took 16 of their wooden toys to the American International Toy Fair in New York City and they quickly became a success. The first Fisher-Price toy ever sold was "Dr. Doodle" in 1931. (The same toy, in excellent condition, would be worth a considerable amount in today's collectables market.)[2] In the early 1950s, Fisher-Price identified plastic as a material that could help the company incorporate longer-lasting decorations and brighter colors into its toys. "Buzzy Bee" was the first Fisher-Price toy to make use of plastic.[3] By the end of the 1950s, Fisher-Price manufactured 39 toys incorporating plastics.
During the 1960s, the Play Family (later known as Little People) product line was introduced and soon overtook the popularity of earlier toys. Herman Fisher retired at the age of 71 in 1969 and the Quaker Oats Company bought Fisher-Price the same year.
In 1991, Fisher-Price regained its independence from The Quaker Oats Company and became a publicly traded company. Two years later, in November 1993, Fisher Price became a wholly owned subsidiary of Mattel. A new management group set the company鎶� focus on basic, infant and preschool products and began expansion into international markets. By 1997 Mattel decided to market all of its preschool products under the Fisher-Price name.
Products
Fisher-Price has created approximately 5,000 different toys since the early 1930s. One of Fisher-Price鎶� best-known lines is Little People toys, which includes people and animal figures along with various play sets such as a house, farm, school, garage and vehicles. The figures, which originally were wooden peg-style characters, are now molded of plastic and have detailed features.[4]
In addition to Little People, some of the toys and toy brands that have remained popular for many years include Power Wheels, View-Master, Rescue Heroes, the Chatter Telephone, and the Rock-a-Stack. Other brands marketed under the Fisher-Price name include Disney, Sesame Street, Barney, Dora the Explorer and See 'n Say.
Fisher-Price also designs and sells infant care products and has begun developing electronic toys for preschoolers.
August 2007 toy recall
On August 2, 2007, Fisher-Price recalled close to a million toys, including the Dora the Explorer and Sesame Street toys because of possible hazards due to the toys being coated in lead-based paint.[5] Purchasers of Fisher-Price toys can get information on country specific recall details and share the facts about affected toys in their area by visiting Mattel Voluntary Safety Recall Facts.[6]
Current brands & products
Alphabet magnet board
Amazing Animals
Baby Gymtastics
Brilliant Basics
Dance Baby Dance!
ESPN GameStation
ESPN Shot Block Basketball
ESPN Fast Action Football
Fun 2 Learn
Fusion Crew
GeoTrax Rail and Road...(and so on)

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