Zainab Masood

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EastEnders character
Zainab Masood
Portrayedby
Nina Wadia
Createdby
Diederick Santer
Duration
2007
Firstappearance
16 July 2007
Classification
Present; regular
Profile
Status
Married
Home
41 Albert Square
Occupation
Caterer
Family
Husbands
Masood Ahmed
Sons
Syed MasoodTamwar Masood
Daughters
Shabnam Masood
Zainab "Zee" Masood is a fictional character in the popular BBC soap opera EastEnders. She is played by comedienne Nina Wadia.[1] She made her first appearance on 16 July 2007.
Contents
1 Character creation
1.1 Background
1.2 Casting
1.3 Personality
2 Storylines
3 External links
4 References
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Character creation
Background
Zainab Masood was one of several Asian characters introduced in 2007 by the executive producer of EastEnders, Diederick Santer.[2] She made her first appearance in July 2007 as "a strong-willed woman in her early 40s who owns a string of post offices".[2] Zainab was the first member of the Masood family introduced. The rest of her family, including Masood Ahmed, Shabnam Masood and Tamwar Masood (Zainab's husband, daughter and son), have since joined the programme. The Masoods moved to a property on Albert Square in October 2007, and became regular characters. The Masoods were the first Muslim family to join the show since the Karims, who appeared between 1987 and 1990, and they were the first Asian family to be introduced since the unsuccessful Ferreira family in 2003. Panned by critics and viewers, the Ferreiras were dismissed as unrealistic by the Asian community in the UK, and were eventually axed in 2005.[3][4]
The introduction of more ethnic minority characters is part of producer Diederick Santer's plan to "diversify", to make EastEnders "feel more 21st century".[5] Prior to 2007, EastEnders was heavily criticised by the Commission for Racial Equality (CRE), for not representing the East End's real "ethnic make-up". It was suggested that the average proportion of visible minority faces on EastEnders was substantially lower than the actual ethnic minority population in East London boroughs, and it therefore reflected the East End in the 1960s, not the East End of the 2000s. Furthermore, it was suggested that an element of "tokenism" and stereotyping surrounded many of the minority characters in EastEnders.[6] The expansion of minority representation in EastEnders provides "more opportunities for audience identification with its characters, hence a wider appeal."[7] Trevor Phillips, CRE chair, has said: "balanced representation of ethnic minority communities in the media matters. The industry has a key part to play in this, it is a powerful tool and can go a long way towards helping to build an integrated society."[8]
Casting
Actress and comedienne, Nina Wadia姊慹st known for starring in the sketch show Goodness Gracious Me姊琣s approached and subsequently cast in the role of Zainab. This was Wadia's second role in EastEnders. She had previously played a nurse, who tended to Michelle Fowler after she was shot in 1994.[9] Wadia has commented: "I'm thrilled to join the show and I can't wait for Zainab to come to the Square and cause some trouble鍖�Zainab Masood is very rude. It鎶� nice to be a bit of a bitch as you don鎶� normally get the chance in real life鍖�It's so nice to come to work and have some adult conversation, as at home I spend most of my day chatting to a three-year-old or my three-and-a-half-month-old baby."[11] EastEnders executive producer, Diederick Santer, added: "I'm enormously excited to welcome Nina Wadia to EastEnders. She's a brilliant comedy actress and I'm sure her character Zainab will showcase all her comic and dramatic talents."[2]
Personality
Zainab is portrayed as a "tough-talking businesswoman". Described as "Walford's answer to Sir Alan Sugar", Zainab has a "direct manner" with a "a tongue that could cut glass", which can be "hugely intimidating".[2][12] This became evident shortly after the character's introduction, when Zainab become embroiled in an ongoing feud with her employee Denise Wicks (Diane Parish). An EastEnders spokesperson has commented: "[Zainab's] not there to make friends".[2]
Despite her "fierce manner", Zainab is a "devoted mother", and she is also described as "great fun" with a "wicked sense of humour."[2][12] Actress Nina Wadia has said that Zainab's relationship with her husband, Masood (Nitin Ganatra), allows for her character to show a "softer side". She adds "with him, you will get to see her smile!". Also Santer said that she will be the new battle-axe on the show (Replacing Pauline Fowler) she also be the "asian" matriarch of the square. [13]
Storylines
Zainab is the owner of a chain of Post Offices, including the Walford...(and so on)

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